Who We Are

Five Little Monkeys is a community based, hands-on toy store focused on providing unique, high quality toys in a fun and friendly environment. Our carefully curated selection focuses on creative toys for imaginative minds that are educational, sustainable, and have exceptional play value.

About Our Little Monkey Business

Our Mission
It is our goal to provide the community a unique selection of quality toys in a fun and friendly environment. We strive to give every customer exceptional customer service and encourage children and adults alike to come and explore our toys first hand.
Our History
Owner, Stephanie Sala, started Five Little Monkeys in 2001 shortly after graduating from UC Berkeley with degrees in Sociology and Religious Studies. Plans for graduate school were put on hold when the terrorist attacks on September 11, 2001 made her realize that being close to home was most important. As the oldest of five little monkeys in her close knit family, Stephanie began looking for something that would allow her to play a very active role in her younger siblings lives. With her father, Andre Sala, a renowned toy designer most famous for the Whoozit line of infant developmental toys, and her mother, Anna Hobbet, the co-owner and founder of Sweet Potatoes, a children’s wear manufacturing company with several retail stores in the San Francisco Bay Area, opening a specialty toy store seemed like a natural fit.
Our Philosophy
At Five Little Monkeys we believe children play to learn. When selecting our products we look for toys that are fun, educational, environmentally sound, and safe for your child. We understand that while children learn through play they are gaining invaluable life skills; fostering creativity, intellectual growth and team work. We hope to create good people by putting quality toys in the hands of children.
Awards and Recognition

2016 American Specialty Toy Retailing Association (ASTRA) Retailer Excellence Award: Toy Retailer of the Year

2016 Best Window Display (Green Toys Earth Day Contest)

2014 Best Children’s Store in East Bay (East Bay Express)

2013-2017 Best Toy Store in Contra Costa County (Parent's Press)

2014*,2015 & 2017* Best Toy Store in Alameda County (Parent’s Press)

2015 Best Toy Store in Marin County (Parent’s Press)

2015* Best Toy Store in San Mateo County (Parent’s Press)

2013-2018 Best Toy Store (Diablo Magazine)

2011, 2014, 2015*, 2016, 2017 & 2018 Best Toy Store in Marin (Pacific Sun)

2012, 2013 & 2014 Best Toy Store in Marin (North Bay Bohemian)

2013 Best Toy Store (Lamorinda Moms)

2011 Best Toy Store in the East Bay (Parent's Press)

2010 Woman Entrepreneur of the Year

1st Place Window Display Contest (Multiple Years)

2008 Workability Works Award

Bay Area Green Certified Business (2005-present)

*Runner up