Find out how these fun, stackable blocks became the most popular toys in the world.
The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its namewhich comes from the Danish phrase meaning to always play wellencouraging children to use their imagination and build whatever they can dream up.
In this book, author Jim OConnor describes how a simple conceptsmall plastic bricks that snap togethermorphed into a cultural phenomenon.